Rituals Sakura


The line between fantasy and reality is blurred to create this campaign for Rituals best selling product line: Sakura.
The story is built around the symbolism of the Japanese cherry blossom – the fleetingness of life and the need to celebrate each day as a new beginning.  


Client: Rituals Cosmetics

Production Company: INFLUX

Creative Director: Dagmar Brusse

Director: Menno Fokma

Creative Producer: Marlies Huisman

Producer: Petra Keijser

Director of Photography: Julien Andreetti (LUX)

Art Direction: Gwendolyn Witkin

Wardrobe: Roel Schagen

Editor: Gert-Willem Visser

Grading: Matt Hare (Ambassadors)
CGI/Online: The Ambassadors

Music and Sound: Guido Maat (Audentity)

Cast: Frana Ayumi