The line between fantasy and reality is blurred to create this campaign for Rituals best selling product line: Sakura.
The story is built around the symbolism of the Japanese cherry blossom – the fleetingness of life and the need to celebrate each day as a new beginning.
Client: Rituals Cosmetics
Production Company: INFLUX
Creative Director: Dagmar Brusse
Director: Menno Fokma
Creative Producer: Marlies Huisman
Producer: Petra Keijser
Director of Photography: Julien Andreetti (LUX)
Art Direction: Gwendolyn Witkin
Wardrobe: Roel Schagen
Editor: Gert-Willem Visser
Grading: Matt Hare (Ambassadors) CGI/Online: The Ambassadors
Music and Sound: Guido Maat (Audentity)
Cast: Frana Ayumi