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River Island x James Long

Fashion Film

For the launch of James Long’s collection under the River Island Design Forum label, we developed an experimental fashion film. 
 
A group of men participate in a ritual to select a new group leader. Throughout the ritual the men explore a surreal world designed to accent the fashion line.
 
Screened at London’s Fashion Week, Fashion TV and in stores.
 
Produced by: Blink

CREDITS

PRODUCTION COMPANY White Lodge
PRODUCER Tiernan Hanby
DIRECTOR Menno Fokma


EXECUTIVE PRODUCER Stephen Whelan


DOP Borja Lopez Diaz
CLIENT River Island
FASHION DESIGNER James Long
1ST ASSISTANT DIRECTOR Julian Richards 

GAFFER James Knight
CONSTRUCTION Tim Mileusnic
STYLIST Luke Day
MAKE UP Lotten
HAIR Joe Mills

TECHNICAL DIRECTOR Johnny Han

EDITOR Sam Jones @ Cut & Run

VFX Happy Finish (Johnny Han, Anton Toomere, Alex Prod’homme)

MUSIC AGENCY Major Tom

SOUNDDESIGN & MIX Paul Sumpter @ The Futz Butler

MUSIC Fufanu - Circus Life (One Little Indian)

MODELS Gryphon O’Shea, Joe Collier, James Harvey, Matthew Bell, Anthony Gilardot & Thorben Gartner

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