Rituals Tsuru

Global Campaign

A campaign built around an ancient Japanese ritual which symbolises happiness and prosperity. In a mythical event a flock of origami cranes are brought to life and released to spread this spirit. 
Global film and photo campaign including billboards in airports, stores, films and pos material. 
Produced by: NewAms


Client: Rituals
Production Company: NewAms
Creative Director: Dagmar Brusse
Producer Rituals: Wendelien Hijdra
Director/Photography: Menno Fokma
Executive Producer: Chantal Gulpers
Producers: Laura Hannewijk
Line Producer: Marlies Huisman
Director of Photography: Stef Kwinten

Art Direction: Esther Meijer

Editor: Gert-Willem Visser

Grading: De Grot (Joppo)

CGI/Online: The Outpost

Music and Sound: Audentity

Gaffer : Zen Bloot

Key Grip : Tim de Heer

1st AC : Rozemarijn Stokkels

2nd AC : Dominique Kaya

Cast: Amanda Mizukawa