MTV International commissioned us to come up with a package design for a new show: Activate. It tells the stories of different young people around the world facing the difficulties of growing up. They share how they deal with problems and help each other to become stronger people. The chosen treatment uses the metaphor of kites to visualise rising together and creating hope.
Client: MTV International
Creative Direction: Menno Fokma
& Anna Caregnato (MTV WDS Milan)
Art Direction for MTV: Cedomir Pakusevskij
3d Modeling & Animation:
Heerko Groefsema & Menno Fokma
Sound Design: Studio Takt