G-Star Raw

X-Mas Campaign

Heading into the holiday season we created this film for G-star Raw by combining two holiday traditions – hanging lights and wrapping gifts. Pieces from G-Star’s holiday collection are wrapped in a ribbon of light, drawing attention to the fine details of the products before landing in gift boxes. Shown in stores globally and online. 
Produced by: Artbox


Client: G-Star
Production Company: Artbox
Director: Menno Fokma
Creatives: Alex Petrache, Nicola Rinaldi

Producers: Tessa Ward, Geert Jansen

Post-Production: Darlings

Sound: Father London