Heading into the holiday season we created this film for G-star Raw by combining two holiday traditions – hanging lights and wrapping gifts. Pieces from G-Star’s holiday collection are wrapped in a ribbon of light, drawing attention to the fine details of the products before landing in gift boxes. Shown in stores globally and online.
Produced by: Artbox
Production Company: Artbox
Director: Menno Fokma
Creatives: Alex Petrache, Nicola Rinaldi
Producers: Tessa Ward, Geert Jansen
Sound: Father London